All Fun, Zero Restrictions.
When it comes to living life, we can learn a thing or two from our furry friends.
Our pups are truly the best souls on planet Earth—and we’ve made it our mission to enable them to live their best lives with our original range of ultra-fun, ultra-comfortable gear and accessories.
NEW: Gentle Pet Foods
Borne out of a single goal: To nourish
our furry friends with natural and delicious foods that provide them
with the best possible quality of life.
Our basics collection that’s anything but. With fun colour combos that match any coat, this is one minimalist range that’s here to steal hearts in a big way. Featuring the same reliable comfort you already love and trust, you’ll find yourself reaching for these go-to staples over and over again. Until you reach for another shade, of course.
Mesh that matters
Made of high quality, breathable mesh for all-day comfort. Perfect for both indoor or outdoor fun.
GENTLE PUP GIVES BACK
Part of our proceeds go to helping needy animals. Thank you for helping us help them.